The Ultimate Blog Challenge

Who is my target audience? 

If I’m not writing for family then who am I writing for ?


Image for my target audience
In yet another attempt to be the perfect blogger, I actually followed Darren Rowse’s 31 Days to Build a Better Blog. This 31 day challenge is a wonderful resource that is available for FREE. Unfortunately I muddled through for 8 years till I stumbled upon it.

In my typical fashion, I couldn’t follow it through for 31 days BUT  I did come away with ONE  powerful insight from the podcast.

  • It is important to identify  your audience

So I closed my eyes and took a deep breath and began to imagine what my target audience looks like.

Quite frankly , if you are

  • Middle aged
  • Urban
  • Sociable
  • Interactive
  • Curious
  • Net savvy

Then YOU are the person I’m writing for.

In other words, I am writing mainly for women like me . Sadly, most women of my generation are too tired to take up yet another skill. They are happy to switch on the computer or use their smartphones to email, whatsapp and Facebook or FaceTime. Unlike the millennial babies , they are content with picking up the phone and having a long chat or going to the library and borrowing a book or flipping through the pages of a magazine.

[Tweet “This doesn’t mean my content is gender or age specific.”]

On the contrary, I’m always trying out new ideas , new techniques and different topics to appeal to a wider audience.

Developing your blog is a balancing act between appeasing current readers and reaching out to new ones.

Scribendi, How to Write a Blog
Have you identified your target audience ?

Do share your story on how you found your target audience

Day 4 #blogboost , #UBC with #DailyChatter

Author: Bellybytes

Proud Mumbai gal who always sees the humour in life. The mum who made banana fritters when all the other mums made cupcakes.

11 Comments on “Who is my target audience? 

  1. Yes, I think I have determined my audience. It’s both sighted and vision-impaired. It’s anyone who wants to live a richer, fuller life despite facing ongoing loss. It’s meant to offer hope to those who have given into depression of their circumstance (whether that is blindness or any other obstacle). I guess I mainly write to women though men have been encouraged as well. Great question and good luck with you blog!

  2. I can imagine the stereotype you have mentioned here for the ones content to only picking up phones and magazines. My friends who are in the early 40s are a similar bunch. We grew up without a computer or a phone. They limit their usage only to Facebook and Whatsapp. No other apps or anything. If I cannot pull them in to use the computer, I can imagine the earlier generations.
    Lata Sunil recently posted…The Thorough Check by V T RakeshMy Profile

  3. I don’t particularly have any audience, I write a variety of topics and because mainly it is for myself the audience part I haven’t concentrated yet. Your post gives me some food for thought.

  4. Hi Belly Bytes, first I am glad that I see your picture and it’s amazing we connect on each other blog but never see our respective faces. Secondly, I agree we need to identify our audience. Earlier I would write for myself till 2013 when I realized the need to target audience. Mine is the young gen of boys and girls, right from the age of 18 to 40. But, then I started to write for everyone that feels youthful,and as they say, age is just a number. Also, my target was mainly Indians but seeing people from other countries visit, I am writing now for a more global audience.
    Vishal Bheeroo recently posted…UBC Day 4: On the edgeMy Profile

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