Singapore- Fun Shopping for Serious Retail
Market places are a wonderful way of observing social behaviour – seeing the produce on sale,watching people interact, picking up on market trends and fashion. I love visiting shops and markets in the different places that I visit to get a real feel of the local flavour.
For people who love shopping in local markets , shopping in sanitized, air conditioned surroundings may seem sterile and boring – after all having pleasant salespersons waiting on you hand and foot isn’t the same as haggling with an argumentative shopkeeper who gets as much as a thrill as you do in striking a bargain. With Chanel in every city of the world there seems to be no novelty left in shopping but honestly, markets are different even though they are the same.
I love going to the shops and discovering how things are the same yet different.
Strange as it may sound, shopping malls often have a serious side to retail such as promoting art and artists. Currently at the Paragon Mall on Orchard Street, I was stunned by these ethereal looking glass ( or was it acrylic? ) sculptures. Since I don’t know a word of Chinese I don’t know what the whole the thing was all about , but one thing for sure it was beautiful. Incidentally, taking advantage of the sheer number of footfalls, many Malls are now showcasing art and artists as done in Mumbai’s Palladium Mall.
Entering Paragon Mall, I was stunned by the gorgeous sculptures that set the mood with their serene calm, quite a change from the vibrant Christmas feeling brought about by the live Chamber Quartet belting out Christmas Carols in their formal suits.
A new kind of marketplace
Today’s Malls have replaced the traditional bazaars and even though globalisation has somewhat taken off the sheen of unique shopping experiences, they still retain some local flavour and make shopping a fascinating experience.
I mean just look at this store! Browhaus is a store specialising in just eyebrows ????
If this wasn’t shocking enough I was amazed to see a baby spa with a real live baby actually gurgling gleefully in a baby jacuzzi as the indulgent parents watched on .
Outside on the road that was milling around with people I saw this old man twirling a string of wooden balls around his body.
So the whole shopping experience has become one big show where consumers spend money and time eating, shopping , taking selfies and just hanging out watching other consumer hanging around.
Now if this isn’t a fun shopping experience what is?