Busting Myths Of men and money #BookBytes-1

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Being a student of Economics and Psychology, I have always been intrigued by men and money. What motivates a man to make money? And is there a difference in the behaviour of first-generation millionaires and those who have inherited their wealth?

Shreyasi Singh’s book The Wealth Wallahs actually talks about the new age entrepreneur in India and how he deals with the wealth he has created. A completely new line of thinking has emerged leading to a new class of business – Wealth Management.

Attitude and perceptions about money have always been tinted with a jaundiced eye. More often than not, the viewer sees money through glass that is green rather than rose-tinted Click To Tweet

Attitude and perceptions about money have always been viewed with a jaundiced eye. More often than not, the viewer sees money through glass that is green rather than rose-tinted. However, let us be honest, money is a motivating factor in man’s behaviour. Let us not kid ourselves that we are motivated by mere altruism.

This book throws up some very interesting facts about rich Indians. Contrary to popular belief, many new Indian millionaires are from small towns. They came from modest means and more often than not, from a non-entrepreneurial tradition or background.  Equally surprising is the fact that many of them weren’t actively pursuing wealth but came upon riches by sheer dint of hard work, luck and also opportunity.

But having acquired unimaginable riches, how do these millionaires protect their fortunes? How do their newfound riches affect their lifestyles and values?

I would strongly recommend this book to everyone because it does throw light on the rich and how they deal with their wealth.

Perhaps this quote will inspire you to read it.


In contrast , inheritors understood that creating family wealth was a generational game that came from patience and prudence. They knew growth eventually followed protection: As long as their corpus was protected, it would lead to a growth in their assets Swiss private banking was based on this notion , best explained by the term l’dor va’dor or literally from ‘generation to generation’.

For example, the evocative was of Patek Philippe’s advertising campaign – that captured the emotion of the expensive watch being a family heirloom passed down from generation to generation – didn’t resonate as much with the first generation wealthy, more focused as they were on the new.

The Wealth Wallahs by Shreyasi Singh

I must admit that I was intrigued by the hashtag  #BookBytes because it reminded me of my of own former nom de plume Bellybytes. It was only as late as last year that I changed to a more conservative and grown-up sounding Unishta on the advice of Shailaja whose blogging tips are invaluable.

This is my first post for Obsessive Mom’s  initiative #BookBytes. The good thing about this hashtag is that it has inspired me to read at least two books a month.

Do let me know if you read the book.


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Author: Unishta

A granny who always sees the humour in life and tries to do things differently. When others make cupcakes, this granny makes banana fritters. When she’s not busy chasing her grandchildren who love making her run around, she indulges in her passions of reading, writing, meeting friends and watching movies. And somewhere between all this she enjoys travelling and cooking!


  1. Very interesting post! I’ve always felt that new money is all about “show”, and old money is all about “grow”. People who’ve inherited their wealth are much more thrifty with their money, because they want to pass it on to their kids. Meanwhile, people who’ve earned their wealth recently, wasn’t to enjoy it and flash it around.

    1. That’s true to a large extent but this book shows that people are also interested in making their money grow …. and yes they do want to show that they’ve arrived, but why not ? Most times they’ve worked hard for it

  2. Interesting premise of the book and sounds like you really loved reading it. I have been meaning to post for Tulika’s bookbytes but somehow havent gotten around to it.

    Nice to see you using some neat SEO techniques in your blog- the tweet is great work Sunita!!

  3. Seems like an interesting and insightful book. Agree about the new age Indian millionaires. So many of them were at the right place with the right product. Would like to read this book, thanks for recommending it Sunita!

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